At iMedia Brands (ShopHQ), I began as a multimedia design intern and advanced to Lead Multimedia Designer, gaining a deep understanding of how creative direction drives digital commerce. In this role, I led the design and execution of homepage visuals, campaign assets, social assets, email marketing and branded content that shaped the company’s online and physical presence. Working closely with the VP of Creative, senior photographers, stylists, and merchandisers I helped define the visual narrative across the company, ensuring each design aligned with brand goals and customer experience. My time at iMedia strengthened my ability to collaborate across departments, respond to fast-paced production needs, and guide visual cohesion through every stage of a project, from concept to launch.